Last year, the social media were affected considerably by the launch of Google+. Both Facebook and Twitter reacted to the presence of a new rival, while website optimization consultancies began to look at ways of exploiting the newcomer for commercial purposes. At first there was speculation as to the chances of Google+ making significant progress and then there was awareness that the project had significant backing from Google.
At Searchengineoptimization.co.uk we were swift to recognise the fact that Google+ was likely to do better than its predecessor Google Buzz. At the same time, we were conscious of the fact that Facebook has a massive lead in the sector. The gradual roll out of Google+ confirmed that it should not be ignored. The ‘Search plus Your World’ move by Google has demanded a reassessment of Google+ prospects going forward.
The initial reaction to ‘Search plus Your World’ has not been as positive as its architects might have hoped. Neither competitors nor pundits were enthusiastic about social results appearing so prominently in the search engine results pages. There may even be regulatory intervention. An early survey, conducted by AYTM Market Research, found that many consumers were unhappy with ‘Search plus Your World’ too.
Indeed, consumers are often wary of change. They often express dissatisfaction when products familiar to them undergo a makeover. Sometimes, they gradually become accustomed to a new reality going forward. It is also the case that Google will not leave Google+ alone, even if things go better. Campaigns will have to be responsive, whatever the future holds.
Good SEO copywriting involves many of the same skills as other types of writing. It must be readable, well-structured and free of spelling and grammatical errors. There are some other features that are more specific to SEO copywriting, and paying attention to these will help improve your copywriting.
1. Use of Keywords. SEO writing is distinctive in that it contains strategic keywords. These need to be included in your text in such a way that it reads naturally; articles with badly-placed keywords, or too many keywords, will deter readers from spending time on your site.
2. Creative thinking while staying on topic. Good SEO writing usually involves a level of creativity, as your articles are likely to be competing with many others on a similar topic. However, it’s also vital not to be tempted to veer off-topic. What’s needed is a balance between developing your own unique voice and delivering the content readers are searching for.
3. Writing for the reader. While all good writing delivers something that’s interesting to the reader, it’s especially important in SEO that you’re not tempted to write for the search engine rather than the people who’ll be reading your articles. Spend time thinking about who your readers are, what kind of content they’ll be looking for and how to hold their attention and make them want to find out more.
At Content.co.uk, our content writing services have been developed to address each of these aspects of SEO writing, and to provide high-quality writing for our customers.
Some novices believe that pleasing Google is all optimization is about. Certainly, the world’s most dominant search engine is far too important to ignore. However, competitors like Yahoo and Bing should not be entirely neglected. In addition, the social media are also of considerable importance when devising and implementing strategy. It is useful to keep in touch with all the major innovations in the world of search. Equally, it is important to be conscious of the market share of the major players.
At Optimization.co.uk we fully recognize how much Google SEO matters. Nonetheless, our efforts at link building are site-specific and multifaceted. We know that satisfying Google is a necessary but not sufficient condition for sustainable success. Ultimately, pleasing users is the key to making an improvement in the performance of an online business.
There are so many ways of attracting inbound links that it is not possible to provide details of them all within a brief blog post. However, the likes of Facebook and Twitter can be very handy because campaigns on social media networking sites like these can attract the kind of links one wants. In the future, the adroit use of Google+ may also be a great boon in terms of cultivating the sort of relationships which lead to high quality inbound links.
Obviously, the addition of great content to a site will always address what users and Google want. If the standard of content provision is maintained at a high level then it is the case that authoritative sites will gradually link to the site. Focusing on the wants of the target audience is the best bet.